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Project Manager/Program Manager (Digital Analytics)

Key Responsibilities:

  • Intermediate to expert level of experience with the Adobe Marketing Cloud tools (specifically Target, Audience Manager, and SiteCatalyst)
  • Proven experience with best practices of digital analytics and optimization areas
  • Experience using JIRA and creating best practices or procedures for managing multiple requests and task priorities
  • Project Management or PMO experience, with proven expertise of managing backlogs and status requests across different platforms and tools
  • Ability to work with dynamic and ever changing business requirements from different stakeholders
  • Ability to work with external stakeholders to create testing and optimization storyboards and plans prior to implementation
  • Ability to create different testing and optimization storylines based on stakeholder requirements
  • Work with testing and optimization teams to define success metrics, interpret test results
  • Use PM tools to keep track of status of optimization programs, test results and report key findings
  • Work with development team to create viable testing solutions by working with stakeholders to understand business needs
  • Help drive hypothesis driven campaigns
  • Manage and run weekly SCRUMs and project meetings with stakeholders
  • Understanding of different Target modules - standard, classic and premium (good to have)
  • Enterprise stakeholder expectation management (good to have)

Experience and Skills Required:

  • 4 or more years successfully creating and executing A/B and multivariate testing campaigns with documented examples
  • 4 or more years working in online marketing with a strong understanding of site optimization
  • Working knowledge of Adobe Site Catalyst
  • 2-3 years’ hands of experience working on Adobe Marketing Cloud modules
  • Bachelor’s degree or equivalent experience
  • Adobe Tag Manager, Tealium or exposure to Tag Management solutions is an added advantage
  • Demonstrated team player with ability to coordinate multiple projects within a fast-paced, dynamic work environment
  • Excellent communication skills with the ability to speak effectively to technical and non-technical audiences
  • Understanding of Javascript, HTML and CSS
  • Experience partnering with IT, business and legal teams
  • Experience working in an agile / scrum development environment.
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