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Web Analytics Specialist

Responsibilities:

The candidate will be responsible for the following:
> Web Analytics:

  • Provide thought leadership for Web Analytics.
  • Setup reporting dashboards per business requirements.
  • Coordinate with Adobe Technical Support to resolve user issues.
  • Conduct periodic status meetings with the Adobe account representative.
  • Assist with the rollout of product releases.
  • Assist with administration and support requests.
  • Writing/modifying Java code and liaising with web developers on implementation of the Java code.
  • Testing various developed web sites for correct code implementation and advising the developers on improvements.
  • o Coordinating tags, tracking parameter implementations.
  • Use and advocate the use of web standards, and all modern web technologies.
  • Understand business users needs and translate them to technical requirements for implementation.
  • Develop and enforce implementation standards and frameworks for other front-end developers to follow.
  • Hands-on knowledge with user behavior tracking systems and methodologies.
  • Identifying key needs or gaps and provide leadership to close those gaps.
  • Documentation relating to existing processes.
  • Continuous Improvement of processes.
  • Provide training to new users on how to report data using SiteCatalyst/Discover/Data Warehouse.
  • Support for NetTracker.

Requirements and Experience :

  • Expert hands-on knowledge with tagging and analytics perspective in Adobe Reporting & Analytics following modules:
  •  SiteCatalyst
  •  Discover
  •  Data Warehouse
  • Bachelor's degree in computer science or related discipline, or have equivalent experience.
  • Experience in web analytics tracking and reporting, including testing website tagging during development cycles.
  • Knowledge and experience with Google Analytics.

 

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