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Junior Research Analyst

Blueocean Market Intelligence is a global analytics and insights provider that helps corporations realize a 360-degree view of their customers through data integration and a multi-disciplinary approach that enables sound, data-driven business decisions. More information can be found at www.blueoceanmi.com.

The Junior Research Analyst will work within the client's Market Research Team to oversee activities, analysis, and reporting of consumer and market research projects. Research projects generally focus on market, consumer, shopper, and customer insights and trends for use in developing marketing strategies and product enhancements/offerings, brand differentiation, positioning, marketing messaging, advertising effectiveness, shopper and consumer satisfaction. 

Responsibilities:

  • Proactively identify business challenges/ opportunities and work closely with the Sr. Managers and Vice President to develop research objectives, select methodologies, plan research projects, write and program questionnaires, and complete analysis and reporting.
  • Analyze, interpret and synthesize learnings from primary and secondary research sources, drawing conclusions that are actionable, impactful, and accessible for stakeholders.
  • Provide day-to-day support, analysis and scheduling of reporting results from on-going tracking studies such as the brand tracking study and consumer satisfaction programs.
  • Evaluate, analyze and provide summary reporting of external consumer, retailer, and industry landscape for use by the marketing and sales teams.
  • Clearly express ideas, methodology, results and recommendations orally, in writing and through insightful reports and graphic illustrations to peers and management.
  • Work with the Sr. Manager and Vice President to develop discussion guides and conduct focus group research with consumers to meet varying needs of the business units.

Qualifications:

  • 1+ years of experience in marketing research and Power BI working on the supplier or client side.
  • Bachelor’s Degree required.
  • Understand a range of qualitative and quantitative research techniques available to address business needs.
  • Strong project management, prioritization, and organizational skills.
  • Proven data gathering and analytical skills.
  • Strong interpersonal, written and verbal communication skills.
  • Proficiency in PowerPoint, Excel and Word.
  • Client-facing experience is a plus.
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