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Content Research Manager

Blueocean Market Intelligence is a global analytics and insights provider that helps corporations realize a 360-degree view of their customers through data integration and a multi-disciplinary approach that enables sound, data-driven business decisions. More information can be found at www.blueoceanmi.com.

 

As a Content Research Manager you will engage on a daily basis with program content teams to assist in the execution and delivery of research programs for a single client headquartered in the SF bay area. You will be responsible for helping the client develop and test new content for audience consumption by developing and implementing testing plans to capture and analyze consumer feedback of unfinished original content. You will also develop measurement plans that track key metrics and gauge in market perceptions to currently airing shows and gather entertainment industry trends on video content. To this end you will help manage research programs and vendors, both qualitative and quantitative, and fulfill other requests to operationalize and maintain ongoing related research programs. 

 

ROLES AND RESPONSIBILITIES:  

  • Work closely with client team leads to manage current and new programs and vendors (both qualitative and quantitative): develop research objectives, select methodologies, plan research projects, write questionnaires, and complete analysis and reporting.
  • Analyze, interpret and synthesize learnings from primary research sources, providing summary reporting, drawing conclusions that are actionable, impactful, and accessible for stakeholders.
  • Provide day to day support, analysis and scheduling as needed for ad hoc requests.  
  • Clearly express ideas, methodology, results and recommendations through insightful reports and graphic illustrations to clients.

 

QUALIFICATIONS:

 

  • 4+ years of experience in marketing research or related field handling data, building presentation. decks, and providing customer insights in a market research environment working on the supplier or client side.
  • Bachelor’s Degree required, Master’s preferred.
  • Understand a range of both quantitative and qualitative research techniques available to address business needs.
  • Strong project management, prioritization, and organizational skills.
  • Proven data gathering/analytical skills and data visualization.
  • Experience with qualitative research execution and data interpretation.
  • Strong interpersonal, written and verbal communication skills.
  • Proficiency in PowerPoint, Excel and Word, experience with Google docs, sheets and Slides also preferred.
  • Experience in the technology, entertainment, or advertising fields preferred.
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