In this role you will:
Plan, execute and optimize paid media campaigns – SEM, Social, Display Networks, Online Retailers & partners
Manage and report on the performance of paid campaigns.
Understand how every dollar invested impacts top-line revenue, and supports overall strategic initiatives
Stay on top of the latest trends and products in the paid media industry
Collaborate cross functionally with Vendors, Analytics, Product Management, Web, Sales, IT, Media, Content, Marketing Ops and Regional teams to test and reiterate
Undergraduate degree – preferably with analytic or data focus
1-2 years minimum experience in paid media campaign/online advertising optimization
Outstanding attention to detail with superior time and project management skills
Demonstrated proficiency with multiple formats of demand generation, including, but not limited to SEM, Social, Display Networks, Online Retailers & partners, and emails.
Experience in A/B, multivariate experiments, optimizing landing pages and user funnels a plus
Solid knowledge of website tracking tagging system and analytics tools (e.g., Google Analytics, Omniture, etc.)
Experience writing and presenting ROI-driven marketing campaign plans
Solid communication skills - both written and oral
Creativity, cross-collaboration ability, and a “make it happen” spirit